It combines e-commerce, logistics, digital services, and cloud computing to create one of the most powerful ecosystems in the world. At its core, Amazon operates as both a retailer and a marketplace, allowing millions of entrepreneurs and brands to sell products globally through its platform. Sellers can choose between FBM (Fulfilled by Merchant) or FBA (Fulfillment by Amazon), where Amazon handles storage, packaging, and delivery. The platform also earns revenue from subscription services (Amazon Prime), advertising, and AWS (Amazon Web Services) — making it a multi-stream business model with consistent global growth. For entrepreneurs, Amazon provides a ready-made system to build and scale online businesses with low startup costs, global reach, and access to millions of customers..

Amazon’s business model connects products, sellers, and customers in one seamless ecosystem that grows stronger with every transaction.